Personal Selling Essay -- essays research papers

Index 1. The Organization: What it is and what itdoes 2. The Products and services marketed 3. The role of personal selling in the promotional mix 4. A description of the salesperson’s job 5. The selling process SRCC TRADING DEPARTMENT 1: The Organization: what it is and what it does The Trading Department is the preferred supplier of Agricultural Chemicals, Fertilizer, Packhouse and General Farming Requisites in the Sundays river Valley. Mission: The Trading Department supply and sell Agricultural Chemicals, Fertilizer, Packhouse Material and General Farming Requisites to Citrus Growers and Private Packhouses in the Sundays river Valley. A knowledge-able ,skilled, trained and motivated staff who are focus on excellent client-service by ensuring competitive prices on products, stock availability and technical advice . The objective of the Trading Department. The primary objective of the Trading Department is to assist the shareholders of the Company in maximizing the profits of their farming operations. The secondary objectives of the Trading Department are: †¢ Economic efficiency. †¢ Good Image. †¢ Maximum client support. †¢ Growth and development. In Conclusion: The management of the Trading Department must on a continuing and long term basis stay focused on providing farming requisites and in so doing assist in keeping production costs of the farming units as low as possible. The Trading Department must strive to achieve its secondary goals to make this possible. 2: The Products/Services marketed †¢ The long-term objectives of the Trading Department are dependent on determining the needs and wants of the citrus-growers, private pack houses and other target markets and satisfying these more effectively than our competitors . †¢ The Trading Department follows the relationship perspective on marketing - consumer retention, consumer loyalty and consumer service ( or service quality). †¢ Regular (every alternative month) memos and circulars will be posted to our customers to motivate and to restrict their ... ...cal support needs." The presentation is more about establishing a relationship—as a growing account .If there is no sale or order at the end of the presentation, at least leave knowing why not. Is there some reason why we can't take care of this right now?" Agreeing on the next step is as good as any order once the presentation is done. "Never leave without some kind of agreement as to where the customer-seller relationship is going [next appointment, calls to be made]," Also, knowing when to leave is important. "Once you ask for, and receive the order, it is appropriate to leave. Just say thank you and move on. You don't want to outlast your welcome." But sales managers and some salespeople haven't realized that the decision-making time has lengthened. "The customers don't want to make their decisions until they are absolutely sure. After the presentation, most salespeople just give up too soon. Manage the process of keeping in touch with the prospective customer. Because when they do decide to make a buy, and you happen to be off their radar, they'll go to the next person. Not managing your follow through is how sales are lost."

BELIEVE IT OR NOT :: essays research papers

It has always been a myth that sun signs describe who you are. Most of the times, it seems unbelievable to accept the fact that the position of the sun and the planets determine the person’s character, yet we mostly identify firmly with our signs. The characters from Jane Austen’s famous novel, Emma, can be identified with their signs because of their unique personality traits. I believe the protagonist of the novel, Emma Woodhouse, is definitely a Leo. It is stated that â€Å"In grandeur of manner, splendor of bearing and magnanimity of personality, Leos are the monarch’s among humans†. This definition is clearly true for Emma for she bears the nobility in her manners and position. She has a great deal of self confidence, but she also has a great fear of being ridiculed and made to feel disgraced. Though we do not see anyone making fun of her in the novel, she is very much affected by Mr. Knightley upbraiding after she behaves impolitely towards Miss Bates. A Leo is warmhearted, generous, creative, enthusiastic, faithful, ambitious, courageous, dominant, strong willed, independent, self-confident and readily noticed whenever she enters a room. Leos think and act bigger than others would normally dare; â€Å"the ambitiousness of their schemes and idealism sometimes daunt their supporters.† Emma definitely thinks â€Å"bigger† than she should, and her imagination is much beyond the realities. She tries to matchmake Harriet with Mr. Elton, then with Frank Churchill, both who do not have any attachments towards her. â€Å"Leos’ faults can be as large in scale as their virtues, and an excessively negative Leonian can be one of the most unpleasant human beings imaginable, displaying extreme arrogance, snobbish superiority, autocratic pride, haughtiness, and excessive hastiness of temper.† At the scene with the picnic in Donwell’s Abbey, Emma puts Miss Bates down harshly when she begins to chatter continually. Emma’s sharp remark shows her cruelty, arrogance, selfishness, pomposity with the most unpleasant manner. Mostly Leos use their powers for doing good, for they are strongly idealistic, humane, and beneficent, yet they do not hesitate to use cunning, lies and trickery to discredit their rivals if they’re jealous. This becomes true for Emma about her feelings towards Jane Fairfax. She has been brought up like a princess, getting the most attention and love. However, when Miss Bates mentions Jane Fairfax’s letter or Mr. Knightley talks about Jane Fairfax’s beauty and gentleness, Emma suddenly becomes jealous of her.

Major problems Facing Christianity Essay

All world religions face unprecedented times in the 21st century. The challenges are diverse and do not have easy solutions. The modern world has seen an amalgamation of global value systems and a similar confluence of socio-political ideologies and philosophies because of advances in information technology and the increased mobility made possible by modern day technology. It is feasible to find a representative of all the world major religions in each country. This has meant that the observance of each religion is no longer a mystical matter left for the convents and monasteries, but has become one that can be easily and readily scrutinized and compared with alternatives – which by the way do not have to be religious. In considering these challenges, those that affect Christianity can represent to a fair degree the struggles the others are facing and can provide a platform for the discussion of these forces. Christianity is by design an expansionist religion. Jesus sent out his disciples with the express command to evangelize all the nations. It is therefore the core duty of every Christian to spread the faith. Globalization is probably the most significant force affecting world religions, both serving and limiting the. Many technological changes took place in the closing half of the 20th century epitomized by the rise of the internet symbolizes the rise of the global village. Substantial changes include increasing ease of commercial travel by jets and high-speed trains, efficient telephone systems and powerful radio’s, the television set and a very efficient and diversified print and electronic media. The world has enjoyed many benefits because of these and indeed, even Christianity has had powerful tools to take its message across the world. Many a televangelist and bible teachers go on air in daily or weekly broadcasts, some with a global audience. Taped messages are downloadable from the internet as podcasts. Even if it is not possible to get the message in real time, it remains available for anyone to get it and watch or listen to it at their convenience. As commercial empires have grown into multinationals, so have efficient delivery networks, which now ensure the timely delivery of CD’s and DVD’s, magazines and newspapers to a global audience. However, these means for dissemination of information have not been available to just the Christian enterprise, they have also available to other establishments that have competing interests, usually commercial, and at times ideological that have employed them to good effect. A Christian watching television is not only watching popular televangelists preach the gospel, but at the comfortable press of a remote button, can watch virtually anything else. These options do not always complement the message heard but at times even go against the Christian value system. A Christian therefore is under immense pressure to conform to the prevailing worldview, as he does not live in a shielded Christian community, but rather in an information razzmatazz for which he has to sift through consistently, if he is to retain and spread the Christian message. As Smart (2000) puts it, â€Å"Even if each tradition stays true to its own message, it will have to operate in a context of this federal world civilization. † Secularization, which is a force to reckon with, has made it more difficult to proselytize. Faith is regarded as a personal issue and hence attempts to discuss faith in non-Christian settings with the hope of making disciples have become an uncomfortable, if not offensive undertaking. Decisions about what faith to ascribe to are made personally and increasingly, privately. After all, isn’t Christianity just one of the options? As Smart (2000) explains, â€Å"Making religion a private matter can also lead to a religion’s becoming just a minor element in a total fabric of living†. Smart (2000) adds, â€Å"Just as a person belongs to the golf club, so that person may join a church.† New age thinking has also made its blow on Christianity. Christianity claims exclusivity of access to salvation, and an exclusive personal God. One of the key new age values is tolerance to all religious beliefs and belief systems. Christianity therefore finds itself in a place where it must find a means of relating with the rest of the world religions, violating the fundamental belief in a single way to salvation. In addition, some of the practices of other religions meet the Christian threshold for classification as idolatry. This just serves to multiply the points of conflict. Further on, the modern world, especially those parts where democracy is dominant, acceptance in matters such as homosexuality is encouraged. This becomes a difficult undertaking for a traditional Christian, as it is excruciating for them to reconcile the practice of the Christian faith with homosexuality and therefore will demand a renouncement of the practice of homosexuality before Christian fellowship can commence. Another area of difficulty for the Christian faith has been the place of women in leadership. Feministic influence has pervaded traditional Christian leadership set up where formal overall leadership was the preserve of men. The Catholic Church still holds to this ideal, while the Anglican Communion has opened its priesthood in women. Protestant congregations and denominations seem to have much more flexibility in the matter, with a large number of women pastors and bishops, in some cases as the overall head of a denomination. Radicalization of faith has brought its share of problems to the world in general. Smart (2000) says, â€Å"Other sects are, in principle or in practice, at odds with society, and seek to change it radically, possibly by rebellion and upheaval. † Many people view Christianity as a western religion. Those who have any disagreements with the west therefore consider Christianity as a legitimate representative of the west. In countries where Christians are in the minority, militant religious fundamentalists have attacked them or their institutions as revenge against the west. State control has also had its punch at the Christian faith. Most of the socialist states such as the former USSR and China have had a very rigid stance against religion in general and Christianity has suffered as one of them. In others, proselytizing is illegal and attracts severe penalty. The spread of the Christian faith remains impeded thus. The Christian message along with that of other world religions has become more difficult to sell in a materialistic society. People do not see why they should wait for a coming glory when they can have the good life now made possible by modernization, which has generally increased the living standards in the world, most pronounced in the western world. â€Å"Then again, the new forms of social and economic organization promised a richer life here and now† (Smart, 2000, p. 138) It will be interesting to see how Christianity evolves in the coming age when each of these forces will have had sufficient time to unleash their full impact.

Outline On The History Of Halloween Essay

SPECIFIC PURPOSE:At the end of my speech, my audience should understand three important points of the history of Halloween. THESIS STATEMENT:The three most important points of Halloween can be summed up by looking at its origins, how it came to include jack-o-lanterns and bobbing  for apples, and how it is celebrated today in the 21st century with  trick-or-treating and haunted houses. When the leaves start turning different colors and falling off the trees, when the temperature starts falling and the sun starts setting a little earlier each day, it makes me think of Halloween. Most people think all Halloween is about is dressing up and going trick or treating. It didn’t start out as a going door-to-door and getting candy event every October 31st. In fact, Halloween originated as a Celtic festival more than 2000 years ago. When I was a kid, Halloween was my favorite time of the year. It wasn’t even because of all the candy and the dressing up, but for the overall atmosphere of it. I have always loved all things scary and fall has always been my favorite season so naturally every year I look forward to the end of October every year. The three most important points of Halloween can be summed up by looking at its origins, how it came to include jack-o-lanterns and bobbing for apples, and how it is celebrated today in the 21st century with trick-or-treating and haunted houses. I.Beginning somewhere around 800 BC, The Celts celebrated â€Å"Samhain†(pronounced â€Å"sow-in†), according to the book entitled â€Å"The Celts† by Nora Chadwick. A. Samhain is a festival to recognize the end of summer. 1. The Celtic celebrated Samhain near the end of our month of  October, which was the end of the year for them. 2. It often involved a big feast because it was the end of harvest also. B. The Celts believed that the veil between this world and the next was thinnest at this time of year. 1. Friends and relatives who had died would often return, with their souls inhabiting an animal – often a black cat. 2. Black Cats have remained a symbol of Halloween even today. C. In celebration of the recently completed harvest, Celts would give offerings of food to the Gods. 1. They often went from door to door to collect food to donate to their deities. 2. Also, young Celts would ask the townspeople for kindling and wood, and take it to top of  the hill for the Samhain bonfire. 3. These are the two possible origins of the modern â€Å"trick or treating† ritual. 1. Sacred bonfires were lit on the tops of hills in honor of the Gods. 2. The townspeople would take an ember from the bonfire to their home and re-light the  fire in their family hearth. 3. The ember would usually be carried in a holder, usually a turnip or gourd. E. The Celts felt nervous about walking home in the dark on account of the evil spirits. 1. They dressed up in costumes and carved scary faces in their ember holders. 2. They hoped that the spirits would be frightened and not bother them. 3. This is why we carve pumpkins and children dress up for Halloween. II. For the next eight centuries, the activities going on at the end of October began to change. A. According to website â€Å"The Origins and History of Halloween† 1. Jack was mischievous Irishman that had tricked the Devil into climbing an apple tree. 2. He then cut a cross symbol in the tree trunk, thus trapping the Devil in the branches. 3. At his death, he was unable to again access to Heaven because of his meanness and the  Devil would not allow him into Hell because of the apple tree incident. 4. He was forced to walk the earth endlessly but the devil took pity on him and gave him a piece of coal to light his path. 5. Jack put the coal inside a hollowed-out turnip that he had been eating. 6. This is the reason we light â€Å"jack-o-lantern† pumpkins on Halloween night. B. Apples were considered have long been associated with female deities, and with immortality,  resurrection, and knowledge. 1. One reason is that if an apple is cut through its equator, it will reveal a five-pointed star   outlined at the center of each hemisphere. 2. This was a pentagram — a Goddess symbol among the Gypsies, Celts, Egyptians, 3. Unmarried people would attempt to take a bite out of an apple bobbing in a pail of water, or  suspended on a string. 4. The first person to do so was believed to be the next to marry. 5. This is where the ritual of â€Å"bobbing for apples† originated. C. All Saints’ Day was a holiday to recognize the saints who were without their own day, and to  celebrate saints that the Church had failed to recognize. 1. It originally was held on May 13, but was moved to November 1, possibly to distract  Christians from celebrating Samhain. 2. Halloween was originally called All Hallows’ Eve which means the evening before All  Saints’ Day. 3. â€Å"Hallow† is an Old English word for â€Å"saint† III.Starting in the 20th century through present day, Halloween has become a major folk holiday in A. Trick–or-Treater’s go from door to door and collect candies, apples and other treats. 1. Halloween is the holiday when the most candy is sold. 2. It is second only to Christmas in total sales of any holiday. B. Scares and spookiness are a big part of Halloween. 1. Local community organizations put on fundraising events like haunted hayrides, scary  walks through the woods, etc. to raise money for their programs. 2. Privately-owned organizations take old houses or abandoned buildings, throw in a few  scary monsters here and there to create a haunted house. C. Hell or Judgment houses are a relatively new concept created by conservative Christian sects. 1. The earliest hell house appears to have been created by Rev. Jerry Falwell in the late  1970’s, according to the â€Å"Halloween Spooking, Christian Style,† American Atheists  news release, 2001-OCT-27. 2. A Hell House consists of a group of horrific presentations within a type of haunted  house where a customer walks through a sequence of scenes designed to create terror  and revulsion. 3. The intent is to convert the unsaved public  to Christianity and to promote certain  conservative Christian beliefs like the wrongs of abortion, homosexuality, and sex  before marriage. 4. The last scene is different, typically a portrayal of heaven where visitors are then asked  to accept salvation by repenting of their sins and accepting Jesus as Lord and Savior. Having seen how Halloween in modern times has evolved from its humble beginnings as an end of the growing season celebration, it is interesting to see how much festivities centered around the 31st of October have changed over the last 2000 years. It has gone from an end-of-year festival around 800 BC to a time when kids go door-to-door around their neighborhoods dressed up like their favorite cartoon characters. Halloween is just a fun day for everybody. It can bring out the kid in all of us.

Pepsi Company 2014 Diversification Strategy Essay

Pepsi Company 2014 Diversification Strategy - Essay Example This essay talks about the Pepsi Co Inc. which was founded 50 years ago as a merger between a snack company (Frito-Lay) and a soft drink global giant (Pepsi Cola). The paper explores Pepsi Co, Inc diversification strategies responsible for its continued growth.PepsiCo is divided into six business segments. The Frito-lay North America, the Latin American Foods, the Quaker food North America, PepsiCo Europe, PepsiCo Americas Beverages and the PepsiCo Asia and Africa. Each of the company business segments employs three key strategies to enhance its competitiveness in the beverage and snack industry. These strategies included global expansion, product innovation, and strategic alliance.PepsiCo has expanded most of its operation internationally through acquisition and mergers. This strategy has offered the company great business advantage due to the access to already established infrastructure and competencies in the foreign market. More importantly, through this strategy, the company doe s not need to start from scratch and thus it reduced the overheads and direct cost.By employing a broad range of innovative product development initiatives, PepsiCo has been in a position to launch new products on a yearly basis. Moreover, each year the company opened up a new plant in various locations both locally and internationally. PepsiCo enrolled popular celebrities to endorse its brands internationally. PepsiCo formed strategic alliances with huge corporations on a global scale.

Middle East Augmentation System - same ideas of WAAS but this is in Research Paper

Middle East Augmentation System - same ideas of WAAS but this is in the middle east - Research Paper Example ion system is used to enable aircraft to rely on GPS for all phases of flight, including  precision approaches  to any airport within its coverage area. On the other hand, Europe has the European GNSS overlay system (EGNOS). India is launching its GPS-aided Geo-augmented navigation (GAGAN) system; however, Japan has the multifunction satellite augmentation system (MSAS). They are all satellite-based augmentation systems (SBAS) and are already delivering improved accuracy and integrity for GPS users over much of the northern hemisphere. Since we do not have augmentation system in the Middle East, we came with new idea of creating Middle East wide augmentation system (MEWAS). The system of satellites and ground stations, which will give  GPS  signal corrections for errors, caused by ionosphere disturbances, timing, and satellite orbit errors. In this report, we will present our new idea Middle East wide augmentation system Space and Ground Segments as an integration part of Global Satellite Augmentation System (GSAS) for enhanced Traffic Control and Management (TCM) globally at sea, on the ground (road and railway vehicles) and in the air. We will discuss how it works. Beside of that, we will look for some benefits, limitations and the future of Middle East wide augmentation system (MEWAS). The purpose of this document is introducing in details (MEWAS) system, which will make flying more efficient and safe for users. GPS is a global positioning, navigation, and timing network consisting of space, ground control, and user equipment segments that support the broadcasts of military and civil GPS signals. These signals each include positioning and timing information, which enables users with GPS receivers to determine their position and time, 24 hours a day, worldwide. All branches of the military to guide troops’ movements, integrated logistics support and battle space situational awareness, and communications network synchronization use GPS. In addition, bombs and

Substance Abuse Essay Example | Topics and Well Written Essays - 2000 words

Substance Abuse - Essay Example The reach of substance abuse also extends to schools, communities, health and welfare agencies, the justice systems and to society at large. We all shoulder the costs (Beverly Conyers, 2003). Children of substance abusers suffer the most, from direct effects on their physical and mental health to influences on their own use of tobacco, alcohol or drugs. The family's role in the development and results of substance abuse is unique: it suffers some of the direst consequences and holds the potential of the most powerful protective influences against it. A focus on families is critical to understanding and preventing the destructive intergenerational cycle of substance abuse and addiction. Alcoholism and drug abuse often are referred to as family diseases because the serious negative consequences of addiction and the importance of recovery affect not only the substance abuser but also all members of the family. There are certain reasons as to why people start substance abuse (Pauline G. Boss, 2001). Parents and family members can have an enormous positive impact on children's substance-use decisions and behavior. No protection is absolute, but parents hold the greatest number of tools and have the greatest opportunity to shape children's choices when it comes to trying and continuing to use cigarettes, alcohol and drugs. People are spending more years unmarried. ... Increase in divorce The recent trend shows that the number of divorce have increased over time. Parental divorce can have an important impact on a child's risk for substance use. For example, teens with divorced parents are 50 percent likelier to drink alcohol than teens with married parents. Increase in single parent families Children who grow up in two-parent homes are at lower risk for any kind of drug abuse than children who grow up in single parent homes. Families today are equally likely or more likely to be comprised of childless couples with two careers, single parent families or cohabiting couples with children than they are of the 'typical' family of years past. Increase in Economic disadvantage The financial condition of a family can lead a person to substance abuse. The increase in single-parent families has served to broaden the economic inequality across households, often with single-mothers comprising the poorer end of this spectrum. However its still not clear that the relationship between substance abuse and economic condition is very strong. To fit in a group of friends Children or teens when moving around places and cities due to the professional life of a parent or due to any other reason, make new friends everywhere. The new friends might be doing substance abuse hence to fit in with them the children have to be like them that is to do substance abuse otherwise they are not included in the group. Peer pressure Peer pressure is a major reason for children doing substance abuse. The peers call children names and tease them about not doing substance abuse. The children usually don't like being called names and being teased by others. Hence to prove the others